Sole Halo - Launch Campaign

We were flown down to Melbourne to create the social media launch content for Sole Halo, a cooling spray for sore feet & a first of its kind product in the foot care market. Sole Halo is an instant ice bucket for that has been “Formulated to recover and soothe aches, soreness, swelling and discomfort in the muscles and joints of the lower body, including overworked feet, ankles, calves and knees.”

This project was a collaboration as they had initial creative direction, but gave Studio Blue Productions the opportunity to build out what the brand world looked like through this content.

We worked with 2 models around Melbourne CBD to create lifestyle imagery, social media reels, B-Roll clips and website landing page video, showing the product in action alongside the lifestyle of our models (exercising, walking around the CBD, working, enjoying lunch etc).

The launch campaign was focused on portraying the product as an all around solution for people who are on their feet all day and don’t have time to let their sore feet stop them from living.

  • Sole halo being held up by female model
  • Two models holding Sole Halo on staircase
  • Model spraying sole halo on foot
  • Model running across the road at a park
  • Sole halo on grass with coffees
  • Two hands holding Sole Halo bottles
  • Model standing with a sign
  • Sole halo in hands
  • Model spraying sole halo at apark bench
  • Model standing in elevator with product
  • Sole halo on table
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